Brand Story
Juniper Ridge
Hall was an off-trail, open-hearted wanderer. He believed you could awaken your wild self no matter where you happened to be. And he felt that if you couldn’t be in the woods, you needed something that brought the forest to you. He loved devoting his body and heart to the earth, and putting his nose in the dirt of the forgotten backcountry corners of the West.
In 1967, Hall was born to a longstanding Portland family and he spent his young life in the shadow of Mt. Hood forging a lifelong friendship with nature—fishing and camping around The Mountain. After his graduation from Vassar, where he earned a degree in philosophy, Hall’s deep love of nature called him back to the West Coast.
In 1991 He settled in the San Francisco Bay Area and spent the rest of his life learning all he could about different plants and ecosystems. He spent time at Green Gulch Farms, practicing small-scale organic farming and meditation; in Bisbee, Arizona, he studied with the herbalist Michael Moore, and at the Pacific School of Herbal Medicine he worked with herbalist Adam Seller. He served as a trip leader with the Desert Survivors until 1995 and fostered a new relationship with the desert; he loved the new landscape, hungry to learn all he could.
In 1998, when Hall founded Juniper Ridge he started by hand-crafting soap in his own kitchen made from the oils of real plants, lichens, and tree saps. Hall had found his purpose. From this homemade beginning, Hall grew Juniper Ridge to become an international brand and a leading voice in nature-based fragrance. Hall expanded his product offering into new categories, always staying true to his ethos of using the highest quality organic ingredients. Together with the team at Juniper Ridge, Hall has brought the deeply authentic scents of the wilderness to thousands of people in their homes.