Brand Story
Good Flower Farm
Rachel Carpenter is an herbalist, formulator, farmer–gardener, educator, and writer. She is also a mother, a recent cancer survivor, and a lifelong student of healing traditions, holding a 200‑hour yoga certification, Reiki Levels 1 & 2, and a Master of Science in Natural Resources.
Her journey into holistic living began over twenty years ago, when a visit from Dr. Jane Goodall reshaped the direction of her life. Dr. Goodall’s words — “Every individual matters. Every individual has a role to play. Every individual makes a difference.” — became a guiding force that Rachel has spent the last two decades striving to embody.
Her love for the earth had always been present, but that moment, and many that followed, rooted her firmly in a path of environmentalism and earth‑centered living. She has spent years working on organic farms, teaching environmental and sustainability education to middle and high school students, studying herbalism and nutrition, and — for the last decade — growing her own herbal skincare brand.
Rachel’s work is an expression of devotion: to the land, to plants, to community, and to the belief that every individual truly can make a difference.
Everything You Need to Know About Good Flower Farm
Where do you source your ingredients?
We grow some of the herbs used in our formulations ourselves using organic practices. These include calendula, comfrey, plantain, tulsi/holy basil, and chamomile. We source other herbs from local & domestic farms.
Beeswax, one of our most used ingredients by weight, is sourced locally to us from a reputable bee farm in northern Illinois.
Our hydrosols come from a small cooperative of four organic farms in Washington state.
Our essential oils are mostly certified organic, and are sourced from Starwest Botanicals, one of our favorite herbal suppliers in California. We also get many of our organic herbal powders and organic oils & butters from them as well.
Do you really make *all* your own products?
Yes! We make every single product in small batches in our production facility in Wisconsin.
Not only do we hand-make everything with our lil team of 2, but we have also developed all our potent herbal formulations in-house, over many months-years of testing.
We have proudly formulated and made every one of our own products since launching in 2014.
Are your products cruelty-free?
Yes! We are proud to share that our entire line is certified cruelty-free through the Leaping Bunny program.
This means we do not (nor have we ever) test on animals at any step in our process. Further, none of our ingredients' suppliers test on animals either.
Are your products vegan?
Many of our products are vegan. The only products that are not vegan are our organic lip balms, herbal salves, deodorants, and Golden Glow Beauty Balm, all of which contain pure 100% beeswax from the US.
If you ever have concerns about product ingredients - including allergens - we disclose our full ingredients list in each product description. We aim to be as transparent as possible since we have nothing to hide!
What's the shelf life of your products?
All of our products have a best after opening symbol on each container indicating this. This is based on proper storage, which means storing with lid secured in a cool, dark, dry place like a cabinet.
Leaving products open introduces air into the formulation, which causes oxidation and reduces shelf life. We do add vitamin E oil to our products, which acts as an antioxidant in these cases; however, we still recommended keeping exposure to air minimal.
Many of our products can last up to 12 months, such as our anhydrous (not water-containing) products like our lip balms, salves, body oils, and more.
Our hydrous products like creams and toners have a shelf life of about 6 months after opening. This is because the inclusion of water in a formulation decreases shelf life. Our shelf life would be much shorter but we use a very small, safe amount of natural preservative in our creams and toners. The ugly truth here is that if we did not use a full-spectrum preservative system in our water-containing products, they can become a breeding ground for bacteria, mold, and yeast. Over time, with the introduction of air, hands, and other elements into the product, one or all of these things can take hold and ruin the product. It simply is unsafe, unsanitary, and just plain not cool to offer a beautiful botanical cream that could turn into a host of mold once you begin using it.
Learn more here about how we incorporate a safe, natural, ECOCERT approved preservative in our products at less than 1% of the total formulation.